Realizing the full potential of digital marketing - Driving a new era of growth, innovation and creativity in digital marketing.
To help Malaysian businesses in achieving their digital marketing goals via creativity and innovation.
With the phenomenal speed of technological evolution, brick-and-mortar businesses are either transforming into online businesses or beefing up existing marketing strategies with digital marketing – in an attempt to capture a growing and lucrative online user base.
Digital marketing simply levels the online playing field. Its tools and techniques provide startups and scaleups the best positions for competition, survival and even business growth. Small businesses now have the resources to perform marketing processes that were previously available only to large corporations.
Yet some small businesses are still slow in jumping on the digital marketing bandwagon or have not fully realized the full potential of digital marketing in business breakthroughs. The following are some of the challenges: